Managing Partner

Michael Loynd

“Every time an event is held, experience is generated. Unfortunately, often that experience is assumed to be the only ingredient to success. Like any other craft, doing something once doesn’t make you a craftsman. The Broadstone team not only has experience, but it has knowledge, common sense and insight. We are craftsman that will get it right the first time and that translates into efficiency which translates into success.”

Managing Partner

Crafting the industry

Mike started his career in the sports and entertainment in 1978 and has built a reputation for delivering excellence in events across many cultures and varied political landscapes. He has held senior level positions in organizing committees around the world including the Olympic Games, FIFA World Cups and continental Games.


Recently, Mike served as a Director of Readiness, C3 and Event Services for London 2012, earning the Olympic Order from the International Olympic Committee for his contribution.

For Baku 2015, Mike is Deputy Chief Operating Officer for Operations, responsible for planning and delivery of event operations and senior executive relationships with government and other key stakeholders.